Will the Barbarians stop at nothing?
March 2017 Update
I’m almost afraid to look these days, in case Max’s collection has grown more garish. Sadly, it has. The range has grown more numerous as well. The wines must be a hit with the punters, perhaps because they leap out from the shelves with their awful packaging. I can’t help wondering how Max Schubert would feel about having his name stuck on these ghastly bottles of ordinary reds. I reckon he’d turn over in his grave and avert his eyes. Peter Gago, hang your head in shame.
Yes, the reds are ordinary. I haven’t tasted them because I refuse to touch these offensive wares or pay money for them, but the guys at the Wine Front have reviewed a few of them. Their scores are in the high 80s, and this is for $35 reds from Penfolds. I can’t find any other reviews of these wines, which is curious for Penfolds wines with national distribution.
Only the lifestyle magazines write about these wines these days, Executive Style and heygents, magazines where advertorial is hard to tell from infomercial. I suspect Penfolds stopped sending these wines out to serious reviewers because they’re too embarrassed.
The Chinese New Year Edition
Max’s range is not about wine after all, it’s about using a great man’s name to flog cheap grog in fancy clothing to the masses who think they’re getting something special. It’s a cynical exercise. The exercise in bad taste is made more cynical by adding a Shiraz called The Promise to the range. Yes, it’s obvious isn’t it? Flog it to the Chinese: they think they’re getting something special, and they don’t mind the in-your-face package. Penfolds has even provided Chinese New Year Tasting Notes.
I can only repeat the question I asked last time: Why doesn’t Penfolds make a Promise to Max? To let him rest in Peace with Dignity.