by Brian Miller
WINESTATE magazine
2001
(Reproduced with Brian’s permission. I found this fascinating 13 years later, and so accurate – Kim)
Professional marketers should be immune to the tricks of their own trade, but the truth is we are damnedly easy to sell to. Scrawl ‘Best Laksa In Town’ in chalk on a blackboard and passing marketers will automatically swerve into your restaurant like Pavlov’s dogs. Similarly, we think we have built up resistance to the alluring prose of wine writers, but we never can resist a really good pitch. Max Allen recently reviewed a certain viognier in mouth-watering terms that induced me to seek out and buy a bottle immediately. He described the wine as being like Kylie Minogue – it has an attraction out of proportion to its size.
How did an unknown grape variety with an unpronounceable name grown in minuscule quantities become the next new thing in both Australia and America seemingly overnight? By morphic resonance? However it happened, and as with most things in life, if you want to know where trends are heading, follow the money. Viognier is now the highest priced white wine grape variety in California. Wine companies there are paying $US1300 a ton for viognier compared to $US1000 for chardonnay. Colombard, for comparison, barely manages $US185 a ton, but please don’t tell Joe Grilli. In Australia viognier grapes cost approximately $A1600 a tonne if you can find any. And you can’t. Not outside of a bottle at least.
Viognier is a tricky grape to grow; it is susceptible to mildew and tends to like drier climates. The best to date come from cooler climates but it responds well in warm areas and, like petit verdot, seems to love the Australian Riverland. Even in France, its traditional home, viognier plantings are small. It is unheralded as a variety on labels, hiding behind various Rhone appellations. Condrieu is the most famous, and deservedly so. The recent worldwide surge of interest in anything Rhonish inevitably led inquisitive winemakers and palates to viognier. Rare is beautiful.
In America viognier is being turned into some blockbuster whites. Four hundred years ago John Donne warned us not to overprocess fine wines:
“… if we o’erlick our love, and force it new strange shapes to take, we err, and of a lump a monster make…”
But did Californian winemakers listen? No sir. American viogniers tend to lean heavily on oak, alcohol and extraction. A nation raised on double martinis needs very assertive flavours for their singed tastebuds to even register a hit. They can still be magnificent wines, but they are not for the faint of heart.
Although experimental plantings have existed in Australia for more than 20 years – and that was a surprise – viognier has just emerged from the back paddock, and with a vengeance. More than 30 wines were presented for this tasting and we probably missed a few. So it is new, it is exotic, it is trendy and quite often expensive. What more do you want? How does it taste? Are you never satisfied?
The most murmured descriptor throughout the tasting was ‘apricots’, often ‘dried apricots’. This characteristic is so strong in viognier that we began to wonder what a botrytised version would be like. We soon found out. Yalumba, of course, had made one and it tasted like apricot concentrate squared. Other distinguishing varietal characteristics expressed were lychees, nectarines and honeysuckle. Yalumba winemaker Louisa Rose has had more experience with viognier than the rest of the room combined, so when she spoke we listened. Her descriptors were redolent of a Thai cooking class: “lemon grass … limes … ginger…” She also suggested that viognier is a great match for dishes made with coconut milk. So we know where to take her for dinner.
As to be expected the French wines in the line-up were crisp, steely, minerally, authoritative and vinous. They tasted more like … wine. Sounds obvious, I know, but true. And they cried out for a meal. The Australian wines were fruit-driven, a cliché but also true. Some less-expensive wines scored quite highly. This may be because they were finessed less. Consequently they were not as complex as their headier brethren but they clearly expressed the distinctive primary varietal summer stone-fruit characteristics of the grape. The medium-weight wines showed additional secondary flavours – honeysuckle, cashews, hazelnuts, oak complexity, and the contents of Louisa’s Thai spice jar. The definitive French and premium Australian wines in the tasting showed more tertiary characteristics – minerals and gunflint as well as impressive fruit, length and complexity.
In summary, the V grape is here to stay. It offers unique characters, a generosity of flavour and a welcome occasional alternative to established varieties. When to drink it? I suspect viognier should be drunk young, but time will tell.
What to drink it with? After the tasting, the dedicated panel retried the wines with a sensory-expanding meal designed specifically for viognier at Adelaide’s ‘Melting Pot’ restaurant. The more complex styles then showed up better with food than they did without. Perhaps the accompanying menu will inspire you.
Or just try it with the best laksa in town.
– Brian Miller
Winestate Magazine
2001